so grain: Planning a brand that will last for a century
Starting a cosmetics brand is more than just creating products—it’s about realizing sustainable values. By choosing oats as a key ingredient, so grain’s founder, Seulgi Lee, has elevated the value of agriculture while building a wellness-focused brand. This interview explores the brand’s beginnings, the challenges and lessons learned during the launch process, and its future goals, offering inspiration to aspiring beauty entrepreneurs."
Faces Beauty on Launching K-Beauty Brands in the Middle East
K-Beauty continues to captivate audiences worldwide, and the Middle East is no exception. Faces Beauty, one of the region’s leading beauty retailers, has successfully launched Porefolic and Treatude as standout K-Beauty brands, rapidly expanding their presence in the market.
Through collaboration with PLANIT 147, Faces Beauty was able to streamline product development and accelerate the launch process, effectively bringing the value of K-Beauty to Middle Eastern consumers.
In this interview, we explore the journey behind the launch, the key challenges along the way, and the brands’ future growth ambitions.
QUOCH: Built on Consumer Communication and Empathy
Launching a cosmetics brand is not simply about creating products—it is about defining and delivering the values a brand stands for.
As a makeup artist and beauty creator based in South Korea, Chae-woo Lim has spent years closely listening to his audience, gaining deep insight into what consumers truly expect from beauty products.
Through constant communication with his followers, he came to recognize a gap between consumer needs and what many existing brands were offering. This realization ultimately led him to launch QUOCH, a beauty brand his audience had long hoped to see come to life.
In this interview, Chae-woo shares the challenges he faced while launching QUOCH, how he overcame them, and his vision for the brand’s future.
Evidence-Based Skincare: A Pharmacist’s Vision for HAEDAL’S
Starting a cosmetics business is not just about creating products—it’s about building a brand rooted in clear philosophy and values.
Guided by her expertise as a pharmacist, Hyo-Young Jang, founder of HAEDAL’S, set out to create skincare consumers can trust for the long term. In an industry often shaped by exaggerated claims and fast-moving trends, she established firm standards and successfully launched her brand with a commitment to transparency and evidence-based formulation.
In this interview, we explore the story of HAEDAL’S—from its beginnings and early challenges to its growth and future vision. We hope her journey offers meaningful insight for aspiring beauty entrepreneurs.
